How to Use Google Trends to Find Your Perfect Niche
Want to start something new but not sure if it will work? Whether it’s a business, YouTube channel, or side hustle, picking the right niche is crucial. The good news? Google Trends can help you make an informed decision!
In this guide, I’ll show you how to use Google Trends to discover trending topics, identify evergreen markets, and avoid niches that are dying out.
What is Google Trends?
Google Trends is a free tool that shows how search interest changes over time. It helps you:
- Find out if a niche is growing or declining.
- Compare different niche ideas.
- Discover trending topics before they explode.
- Understand seasonal trends (e.g., “weight loss” spikes in January).
Step-by-Step: Finding a Niche with Google Trends
1. Search for Your Niche Idea
Go to Google Trends and type a keyword related to your niche. Look at the graph:
- Upward trend? Good sign! Interest is growing.
- Steady trend? Could be a solid, evergreen niche.
- Declining trend? It might not be a good long-term choice.
2. Compare Multiple Niche Ideas
Not sure which niche to choose? Use the “Compare” feature to see which has more interest. For example:
- Compare “vegan diet” vs. “keto diet” vs. “paleo diet.”
- Check if “remote jobs” is more popular than “freelancing.”
- See if “AI tools” are trending compared to “productivity apps.”
3. Check Regional Interest
Google Trends shows where your niche is most popular. If a niche is trending in high-income countries, it could be profitable!
4. Look at Related Topics & Queries
Scroll down to see “Related Topics” and “Related Queries.” These show new trends and sub-niches you might not have thought of!
5. Identify Seasonal Trends
Some niches have seasonal spikes. For example:
- “Fitness” searches increase in January (New Year resolutions).
- “Gift ideas” spike every December.
- “Online courses” trend in September (back-to-school season).
If a niche is seasonal, plan your content or business accordingly.
Trending Niches in 2025 (According to Google Trends)
Based on recent trends, here are some growing niches:
- AI & Automation – Chatbots, AI tools, AI-generated content.
- Sustainable Living – Eco-friendly products, zero-waste lifestyle.
- Health & Longevity – Biohacking, anti-aging, gut health.
- Remote Work & Freelancing – Digital nomad lifestyle, online businesses.
- Personal Finance – Investing, side hustles, saving money.
Final Thoughts: Use Google Trends to Pick a Winning Niche
Choosing the right niche doesn’t have to be a guessing game. Use Google Trends to make data-driven decisions and start with confidence!
Have you found an interesting niche using Google Trends? Drop a comment below—I’d love to hear your thoughts!